Crafted from Mr. Jack's own private recipe, Gentleman Jack was the first new whiskey from the Jack Daniel distillery in over 100 years. It is a distinctively smooth, rich whiskey, distilled and aged to perfection by the genuinely good-natured folks at America's oldest distillery. But, at the end of the day, what makes Gentleman Jack so unique is actually quite simple: Gentleman Jack is charcoal mellowed twice, once before and once after it is aged in charred oak barrels. The result is an extremely smooth, satisfying taste that you'll surely appreciate. Take a sip. Just one sip. Then you know why Gentleman Jack, Rare Tennessee Whiskey is so special.